埃克塞特大学市场营销硕士

　　埃克塞特大学市场营销硕士申请条件：认可大学2等2学位(50%+)任何专业。我们确实会考虑所有与该项目相关的课程表现优异的申请、重要相关工作经验或专业资格相关表现优异的申请。雅思总分7.0，单项不低于6.0。

　　埃克塞特大学市场营销硕士必修课程

　　75 credits of compulsory modules：

　　Code Module Credits

　　BEMM103 Advanced Marketing Seminars 15 credits 15

　　BEMM115 Marketing Analysis and Research 15 credits 15

　　BEMM148 Marketing Strategy 15 credits 15

　　BEMM166 Integrated Marketing Communications 15 credits 15

　　BEMM120 Understanding Consumer Behaviour 15 credit 15

　　埃克塞特大学市场营销硕士选修课程

　　105 credits of optional modules from the selection below：

　　Code Module Credits

　　BEAM045 Accounting for International Managers 15 credits 15

　　BEMM108 Entrepreneurship： New Venture Development 15 credits 15

　　BEMM116 Principles of International Business 15 credits 15

　　BEMM374 Tourism and Marketing 15 credits 15

　　BEMM164 Consumption， Markets and Culture 15 credits 15

　　BEMM128 Brand Design 15 credits 15

　　BEMM126 Purchasing and Supply Chain Management 15 credits 15

　　BEMM129 Digital Business Models 15 credits 15

　　BEMM071 Leadership and Global Challenges 15 credits 15

　　BEMM775 Digital Marketing and Society 15 credits 15

　　BEMM069 Marketing and New Product Innovation 15 credits 15

　　BEMM070 Service Innovation and Marketing 15 credits 15