电子商务,Electronic Commerce/E-business,通常是指是在全球各地广泛的商业贸易活动中,在因特网开放的网络环境下,基于浏览器/服务器应用方式,买卖双方不谋面地进行各种商贸活动,实现消费者的网上购物、商户之间的网上交易和在线电子支付以及各种商务活动、交易活动、金融活动和相关的综合服务活动的一种新型的商业运营模式。
下面,英国留学网顾问闻婕老师为大家列举几所英国知名大学大学及相关专业的要求。
1.兰卡斯特大学 Lancaster University
E-Business and Innovation MSc
课程模块:
Bridging Modules:(To fill knowledge gaps, dependent on student)
Introduction to ICT 信息和通信技术简介
Management in Context
Compulsory Modules:
Managing Complexity
E-Business
SAP
Innovation
Managing IT Architecture (IBM)
Information Management and Strategy
Business Planning and Finance
Research Methods
Optional Modules:
Route A - Management (all three)
E-Supply Chain Management
E-Marketing
Managing and Learning in Project Environments
Route B - Advanced Computing (any two)
Network and System Security
Mobile Computing
System Dependability
Software Innovation and Entrepreneurs
入学要求:2:1学位,有相关工作经验也可以;雅思6.5
这个课程实践与理论结合,会结合实际案例进行教学,更难得的是它是通过与IBM和SAP的客座讲座来进行教学合作。
2.杜伦大学 Durham University
Internet Systems and E-Business MSc 偏计算机
课程模块:
Object-Oriented Programming in Java and UML
Software Engineering for the Internet
Distributed Computing
Enterprise and Distributed Systems
Research Methods and Professional Issues
Web Technology
Digital Imaging
Information Search for the WWW
Dissertation
要求:雅思6.5单项6.0,学费13300英镑,属于工程与计算机学院
3.纽卡斯尔大学Newcastle University
E-Business MSc
E-Business (E-Marketing) MSc
在不断变化的电子商业中,传授网络营销的理论,教授营销的实际技能与知识,并把这些技能转换成战略企业目标,主要核心课程组织理解,咨询项目,电子商务,营销理论,国际营销等。
E-Business (Information Systems) MSc
课程模块:
NBS8007 Understanding Organisations
NBS8008 Consultancy Project
NBS8009 Advanced Seminars
NBS8207 E?Business
NBS8045 The International Business Environment
NBS8011 Dissertation
NBS8053 Information Systems Management
NBS8062 Research Methods (ICE/ABC/E?Business)
NBS8214 Technology, Change and Innovation Policy
NBS8511 E?marketing
要求:2:1学位,雅思6.5单项6.0,非211均分85,学费15165英镑
4.利物浦大学 Liverpool University
E-Business Strategy and Systems MSc
课程模块:
必修:
Business Analysis & Assessment (EBUS601)
E-business Tools and Technologies (EBUS603)
E-business Systems
E-business Strategy
E-business Enterprise Systems In Sap
Msc Project
选修:
Operations Modelling and Simulation
Supply Chain Operations Management
Strategic Operations Management
Total Quality Management Ii
Lean Thinking
Logistics and International Trade
Project and Product Management
要求:均分80,雅思6.5单项6.0
5.牛津布鲁克斯大学Oxford Brookes University
eBusiness 属于Department of Computing and Communication Technologies
课程模块:
The Business Web
Web Applications Development
E-Marketing Principles and Strategies
Building a Wed-Based Business
E-Business Information Systems
Business E-Futures
Research and Study Methods
Dissertation
要求:学费12530英镑;计算机、商务纤细系统等专业二等学位,雅思6.0
该课程是牛津布鲁克斯商学院与计算机通讯学院联合开办,主要是基于互联网技术设施的理解和应用,包括网页设计,人机界面,能更好的补充多媒体商业潜力与数据库技术的理解,鼓励具有一定计算机或者商业信息系统基础的同学申请。
6.诺丁汉特伦特大学 Nottingham Trent University
Management and Entrepreneurial eBusiness, MSc
课程模块:
Core modules:
Managing People
Information and Knowledge
Accounting
Finance and Economics
Strategy in the International Environment
Marketing and Operations
Research Methods
Applied / Consultancy Project.
Specialist modules:
Global Digital Business Contexts
Creating Entrepreneurial Value in Networked Environments
要求:2:2学位,雅思6.5单项5.5;学费12950英镑
该课程超越了传统意义上的电子商务,主要培养未来混合型管理人才,注重在商业关键功能环节运营基础,寻找整合全球导向组织的新的方式,该专业的同学可以免费获得一个免费的ipad用于学习。
该专业的毕业方向主要分布在高级经理,营销角色等。